Let’s take a moment to introduce ourselves!

We’re three Dutch-based brands, so this mini campaign is also in Dutch. But we’re glad you’re taking the time to get to know us a little better. 

Yoni is a Dutch B-Corp brand creating 100% organic cotton period care, no plastic, no perfume, no unnecessary chemicals. We’re here to break taboos, open up the conversation, and put menstrual products where they belong: everywhere. Be kind to your vagina. 

Betterpad is for anyone who’s over vague advice and awkward chats. We speak Gen Z. We write period education for Gen Z, by Gen Z. Our “Een Doosje Voor Een Doosje” boxes come filled with the info, products, and real talk you actually need. No pink glitter. No patronizing “you’re a woman now” energy. Just honesty and support. 

KUT.illustraties is reclaiming a word that’s often shouted, rarely celebrated. In Dutch, “kut” usually carries a negative connotation, but what a missed opportunity, because the vulva is powerful, beautiful, and worth talking about. Through playful illustrations and fun products layered with satire, humor, and critique, KUT.illustraties makes the female genitalia more openly discussable in a positive way :)